A large market with a central position in the SEE Region, and connecting a number of markets, Serbia plays a pivotal role in cross-border trade and transits – with GEN-I being a leading player, both in cross border trade and purchases from incumbent producers.

We are active on the wholesale market and are an early provider to the retail market, concluding deals with a number of end-customers who decided to join the deregulated market.

Resulting from the synergies of our global portfolio and a large market share, GEN-I offers products and services tailored to local producers, suppliers and end-users.